Amplo is a desktop application designed for solopreneurs and small business owners who want to consolidate their marketing efforts into a single tool. It replaces the typical workflow of juggling multiple separate platforms for content writing, planning, and publishing. The app operates locally on the user’s machine, meaning data and API keys are stored on the user’s own device rather than on external servers. Users bring their own AI keys (such as Claude, and optionally KIE for media) and pay only for their own usage. The application works by having the user add product information once; Amplo then generates posts that match the user’s writing style, plans a publishing calendar across multiple channels, and waits for the user’s approval before anything is published. Amplo includes three main components that can be used individually or together. The core Amplo engine handles content creation and scheduling. Amplo KVI maps the ideal customer across six dimensions, including hopes, pains, and fears, scored by strength, and uses strict rules to build a marketing funnel that speaks consistently across ads, landing pages, and emails. AmploLink manages affiliate programs by ranking them by value and automatically building funnels around them, which are then handed to KVI for buyer‑focused messaging. The overall workflow involves understanding the buyer, building a funnel, publishing content in the user’s voice, and optionally adding affiliate programs to scale. Typical use cases include a solopreneur who wants to market a product without becoming a full‑time marketer, an author promoting a book, or a small business owner seeking to run affiliate income streams without the administrative overhead. The app emphasizes that the user retains full editorial control: nothing goes live without a “yes.” The richer the product information provided, the stronger the generated posts. All plans are month‑to‑month with no long‑term commitment, and a bundle option includes the full Amplo engine, KVI, and AmploLink together. The app also offers a free playbook and a worksheet for defining customer profiles. Technical requirements are minimal: Amplo runs as a normal desktop app in its own window, and the user must supply their own API keys for the AI services it uses.