AxiTrace is a marketing analytics platform designed for e-commerce businesses. Its primary function is to unify and process advertising data from multiple sources, including Meta, Google Ads, and TikTok, alongside the store’s own order records. The platform combines server-side tracking, conversion API integration, data-driven attribution, a unified advertising dashboard, ad fraud detection, and an AI advisor into a single system. By using the same order data for all six functions, AxiTrace aims to provide consistent reporting and eliminate discrepancies that often arise when separate tools are used for tracking, attribution, and fraud analysis. The platform’s main features include server-side tracking, which records visits and orders on the store’s own server and domain, bypassing ad blockers and privacy restrictions. The conversion API enriches each conversion with platform-matching identifiers and deduplicates against browser pixels before sending data server to server. Data-driven attribution credits the visit that actually led to an order, while the unified ads dashboard ranks campaigns by true return on ad spend (ROAS) using spend from the ad platform and revenue from recorded orders. Additional capabilities include profit and POAS (profit on ad spend) metrics, ad fraud detection to filter out clicks that never result in purchases, an AI advisor that generates written reports on which campaigns to scale or cut, and an MCP server that allows AI assistants like Claude, ChatGPT, or Cursor to access store data. The platform also offers a server-side Google Tag Manager container hosted on the store’s own tracking domain, along with documentation, a REST API, and SDK references. Typical use cases involve e-commerce stores that want a single source of truth for marketing performance. The workflow begins with server-side tracking capturing all visits and orders, then the conversion API sends verified conversions to ad platforms for optimization. The attribution model assigns credit to the correct touchpoint, and the unified dashboard displays all campaigns and channels (including organic search, email, and AI assistants) on one scale. Fraud detection flags invalid clicks, and the AI advisor provides data-driven recommendations. The platform also includes free tools such as a Meta Pixel and CAPI checker and a Consent Mode v2 checker to help diagnose tracking issues. Technical requirements include integrating the platform with the store’s e-commerce system and ad accounts. The server-side tracking runs under the store’s own domain, and the conversion API requires proper identifier setup for deduplication. The MCP server enables connections to external AI tools, and the platform supports multiple languages including English, Polish, and Spanish. A free plan is available, and the platform is accessible at axitrace.com.