Masset is a B2B digital asset management (DAM) platform designed specifically for marketing and sales enablement teams. Its primary function is to serve as a centralized repository for marketing materials such as decks, one pagers, case studies, and reports. The platform emphasizes compatibility with AI tools through the Model Context Protocol (MCP), allowing AI clients like Claude and ChatGPT to search approved content, pull engagement data, and create shares on behalf of users. Permissions set within Masset govern all interactions conducted by these external AI tools. The platform offers a range of features for content management and workflow. The central library syncs assets from cloud storage services including Google Drive, SharePoint, and Notion. Version control ensures that updates to a single asset are reflected across all external links and boards. Additional management capabilities include a content flagger for identifying outdated material, automated routing for asset requests, and AI generated quizzes based on approved content. For distribution and analytics, Masset provides trackable branded links, content engagement analytics, and adoption tracking to see which team members are using the system. Integrations with Slack and Microsoft Teams allow users to search for and share assets directly within those channels, while a HubSpot and Salesforce integration places the correct content inside CRM records and logs shares back to deals. Typical use cases involve sales representatives and marketing professionals retrieving current materials for client meetings, campaigns, and partnership discussions. Workflows include asking for assets via chat commands in Slack or Teams, generating reports on content usage by individual team members, and analyzing which assets contribute to revenue. The platform also supports making content gap assessments, such as identifying missing enterprise materials at specific stages of the buyer's journey. CRM writeback features allow every asset engagement to be logged on a contact and deal record for attribution. Technically, Masset operates as a cloud based SaaS solution accessible through web browsers and integrated chat interfaces. It does not require users to open a separate application for many functions, as it lives within Slack and Teams channels. The MCP compatibility enables connection to over 30 AI client tools. Onboarding is described as straightforward, and the platform is used by marketing and sales enablement teams ranging from individual contributors to executive leadership.