ESPADLAND is a global holding company that operates across multiple sectors, including handicrafts, skincare, personalized medicine, travel, media, and digital innovation. Founded in 2018, the company functions as a direct selling organization, connecting manufacturers, marketers, and consumers through a network-based business model. Its operations are organized under several sub-brands, including ESPAD CARE for skincare, ESPAD LIFE for lifestyle services, ESPAD MAG for media, ESPAD PALM for travel, ESPAD HAND for handicrafts, and ESPAD COIN for digital currency initiatives. The company also offers meta medicine services and multi-level marketing opportunities. The primary function of ESPADLAND is to develop and distribute unique products and services through a direct selling framework. Its product portfolio includes skincare items, handicraft goods, and personalized medicine services. The company emphasizes the revival of cultural heritage and supports artisan communities through its handicraft division. It also provides travel agency services and operates a magazine platform for content distribution. ESPADLAND combines global business models with local market insights to support sustainable growth across its various business lines. Typical use cases for ESPADLAND involve individuals joining as representatives or distributors to sell the company's products and services, as well as consumers purchasing directly from these representatives. The platform also serves as a channel for suppliers to reach a broader market. The company adheres to 12 core principles that guide its operations and aims to improve the direct selling industry by establishing trust and credibility. ESPADLAND continues to expand its activity into new areas of goods and services, with the stated goal of producing high-quality products and creating business opportunities for community members interested in direct selling.