RedHen Labs is an Amazon seller profitability platform that combines real profit tracking with automated pay-per-click (PPC) advertising optimization. The tool is designed to help sellers identify and reduce wasted ad spend by analyzing campaign performance against actual product profitability. It was developed by AS Milling & Woodworks LLC, an Amazon seller based in Orwigsburg, Pennsylvania, who created the platform after finding existing solutions either too expensive or lacking in true profitability metrics. The platform offers several core capabilities. Profit tracking calculates true profit per product after accounting for cost of goods sold, Fulfillment by Amazon fees, advertising spend, and returns. PPC automation includes rule-based bid optimization, keyword harvesting from search term reports, negative keyword management, and budget controls. Every proposed change is placed in a review queue for manual approval before being applied to live campaigns. Additional features include AI-powered recommendations for bid adjustments and waste reduction, cross-campaign keyword analysis to identify duplicate keywords, automated review requests through the Amazon Solicitations API, and inventory monitoring with restock alerts and days-of-supply tracking. Typical use cases involve sellers connecting their Amazon Seller Central and Amazon Ads accounts via OAuth, after which the platform syncs campaign data, product catalog, orders, inventory, and FBA fees on a daily basis. Users can set up automation rules or allow the AI to analyze campaigns and suggest changes. The workflow emphasizes transparency: all automated actions are reviewable, and no changes are made without user confirmation. The platform supports Sponsored Products and Sponsored Brands campaigns and provides campaign performance dashboards with trend analysis. RedHen Labs uses a flat pricing model with no percentage of ad spend. The Review tier at 19 dollars per month includes profit tracking and review requests but no PPC automation. The Growth tier at 69 dollars per month adds full PPC automation and AI recommendations for up to five managed products. The Professional tier at 129 dollars per month removes product limits and adds campaign chaining, audit trails, and budget and placement automation. A one-time Operator Setup service is available for 399 dollars the first month, then 129 dollars per month, which includes done-for-you campaign architecture and a written 30-day operating runbook. Growth and Professional plans offer a 14-day free trial with no credit card required.