AEO Sherpa is an independent publication focused on AI search and answer engine optimization (AEO), founded by Alex Brufsky. The platform provides news, analysis, and field guides covering developments in AI search technologies, including Google AI Mode, AI Overviews, ChatGPT, and Perplexity. Its primary function is to help marketers, SEO professionals, and publishers understand how to get their content cited in AI generated answers. The site reports on product updates, platform changes, and research findings that affect how content is discovered and referenced by AI systems. The publication offers several types of content. It features news articles on recent developments, such as Cloudflare adding a Web Search API to its AI Gateway and changes to how links in AI Overviews function. It also provides detailed field guides on technical topics, including a guide to robots.txt settings for AI crawlers and which bots to allow or block. Additionally, AEO Sherpa publishes plain English guides on answer engine optimization, explaining how AEO differs from traditional SEO and offering writing patterns that make content easier for AI systems to extract and cite. Typical use cases for AEO Sherpa include staying informed about the latest changes in AI search products, learning how to optimize website content for AI answer engines, and understanding the technical requirements for managing AI crawler access. The site offers a free weekly newsletter that summarizes changes in AI search and provides actionable advice. The content is written for an audience that depends on organic traffic from search engines and needs to adapt to the shift from traditional search results to conversational AI answers. The publication is updated regularly with new articles and field guides, and it maintains an archive of past coverage organized by platform and topic.