LiftOff Directory is a product launch platform designed for makers, startups, indie hackers, and teams releasing new software. Its primary function is to provide a space where creators can submit their products, earn upvotes, and gain visibility among an audience actively seeking new tools and applications. The platform combines elements of product discovery, community engagement, and recurring promotion to support launches beyond a single release day. Key features of LiftOff Directory include the ability to browse today's launches, explore category pages, and review leaderboard winners. Each product page displays screenshots, maker details, descriptions, and community discussion. Makers can submit their products through a dedicated flow that requires a product name, tagline, screenshots, launch timing, category, pricing model, and source links. The platform also offers premium homepage sponsorship slots and sitewide placement options for additional visibility. A leaderboard tracks top launches on weekly, monthly, and longer timeframes. Typical use cases involve a maker or team submitting a new software product to the directory to get discovered by a community interested in new tools. The workflow begins with the submission process, followed by choosing a launch plan that matches the desired level of visibility. Once live, the product can earn upvotes, comments, and saves, and it may appear on category pages or the leaderboard. The platform is designed to support both indie launches and larger campaigns, allowing for ongoing promotion through recurring ad slots. Technical requirements for the full experience include enabling JavaScript, which is necessary for accessing live launch feeds, product discovery, maker profiles, pricing information, and submission tools. The platform is accessible via its website at https://lift-off.sh/ and includes navigation to sections such as Home, Pricing, and Submit Your Product.