Launchpat is a launch planning and outreach tool for indie developers, small teams, and agencies working on games, apps, SaaS products, and other offerings. Users can scan a website or Steam page without creating an account to find online discussions where people are asking about related products. The scan can identify conversations that may be relevant to respond to and explain which ones may not be worth pursuing. On paid plans, Launchpat monitors discussions on Reddit, Bluesky, X, Hacker News, and Steam. It maintains a product profile, called Brain, based on information gathered from scans and tasks. The service also identifies creators and accounts that may be worth contacting, drafts suggested messages, provides a sequence of launch tasks, and tracks changes at competitors selected by the user. Pro and Scale plans include weekly checks of whether AI chatbots mention the product. The typical workflow is to provide a product page, review relevant discussions and suggested contacts, and choose whether to use Launchpat’s drafted responses. Users approve every reply before it is sent. Approved replies can be posted directly to Bluesky; on X, replies are limited to posts that mention the user, while other suggested responses must be sent by the user. Reddit replies are copied for manual posting. Paid plans can also connect Claude Code to Launchpat through MCP, allowing an assistant to read information and draft content but not post it.