Build Your Launch is a weekly product launch platform that connects makers with early adopters and the broader maker community. The site operates a recurring cycle: each week, new products are submitted for launch, users browse and upvote their favorites, and the top three products are recognized as winners for that week. Makers can choose to launch in a free slot for the following Monday, or select a Premium launch, which provides additional placement at the top of the listing and includes a dofollow backlink to the product's site. The platform includes several supporting features. A dedicated advertising slot is available on the weekly launches page for $19 per week, allowing products to appear in front of visitors browsing that week's lineup. Build Your Launch also curates products that appear on "Show HN" from Hacker News, inviting makers to claim and launch those products on the platform. The site offers collections, resources, and a suite of programmatic access tools, including an API catalog, public REST authentication documentation, RSS feeds for launches and blog posts, and files such as llms.txt and llms-full.txt designed for AI agents. It also provides MCP documentation, an MCP server card, and an AI assistant interface that can answer questions about the service. Typical use cases involve launching a new software tool, hardware product, or web application to gain initial visibility among an audience of makers and early adopters. The workflow is straightforward: a maker selects an available launch week, submits their product, and then encourages community members to upvote it during the week. Premium launch options are aimed at those seeking higher placement and long-term search engine value through the dofollow backlink. The platform also serves as a curated listing source for makers who want to track new tools, discover emerging products, and receive a weekly summary of launches and winners by email.