HonestFarewell is an online service that provides transparent pricing for funeral and cremation services. It aggregates price information directly from funeral homes' published general price lists, ensuring the data is dated, sourced, and linked. The platform is designed to be accessed freely without requiring users to create an account, provide an email address, or submit a form. Users can search for funeral homes by city or ZIP code to view pricing. The platform allows users to compare up to four homes side by side, displaying the date each price list was checked. If desired, users can request a free callback from selected homes without their phone number being passed to other parties. The service supports two primary use cases: arranging a funeral following a death and recording future preferences for peace of mind. Beyond immediate price comparison, HonestFarewell offers resources for planning ahead, including guidance on pre-payment, insurance, and documenting written wishes. It also provides information on settling an estate, covering probate rules and fees. The platform operates on a principle of transparency, with no paid placement in search rankings and a strict policy against selling user data or requiring payment to view prices.