INFLU is a writing tool that generates social media content based on a profile of an author’s writing style and audience response. It analyzes posts and engagement metrics to identify characteristics such as phrasing, sentence rhythm, openings, and topics to avoid. Users can review and update the resulting style profile. To use INFLU, users provide post links or connect an account for import, then enter a topic to generate content. The tool can create posts, threads, captions, and video scripts, adapting output to different platforms and their formats. It can also use web search to ground generated content in current information. A separate mode analyzes the delivery style of a selected author and applies its structural characteristics to new topics without using that author’s facts or biography. INFLU uses text to learn writing style and does not generate voice-overs. It can read speech and on-screen text in videos as input for learning style and writing scripts. The service offers plans with different monthly generation limits, profile counts, and access to web facts. Its site states that 10 to 30 posts are enough to begin building a profile, with additional posts and user edits helping refine the match.