POSTIVA is an AI social media planning tool designed for small businesses. Its primary function is to generate a weekly social media plan based on a user’s business goal, help create content in the brand’s own voice, and publish posts to Facebook, Instagram, and LinkedIn. The tool aims to reduce the time spent on social media management while maintaining consistency across profiles. The platform operates through a structured workflow. It first creates a weekly plan by suggesting topics, formats, and posting times aligned with the user’s business goal, offer, and audience. Users can explore these suggestions and select which to develop. An AI assistant then helps write copy and create visuals based on the user’s own details and brand voice, rather than using generic templates. Finished posts are displayed in a calendar, where users can choose a posting time and approve publication. Additional features include tools for creating carousel slides and post graphics, the ability to connect Facebook or Instagram accounts to view recent posts and analytics, and a comment moderation system that filters spam and hate while providing suggested replies for meaningful interactions. The tool also identifies older posts that performed well and suggests refreshing them, as well as highlighting recent posts worth promoting. Typical use cases involve small business owners or marketers who need to maintain an active social media presence without dedicating extensive time to daily planning and posting. The workflow eliminates the need to start from scratch each week by providing a pre-structured plan. Users can invite teammates or freelancers via email and require approval before any content goes live. The platform uses cookies, including marketing cookies such as Meta Pixel, for traffic analysis and ad optimization.