Take The Crown is a web based service centered on a single digital crown. A user can pay the current price displayed on the throne to become king. Their name, portrait, message, and link appear on the page while they hold the crown. When another user pays to take it, the throne displays the new holder. The price rises each time the crown changes hands and falls by 2 percent per hour while it remains unclaimed, to a minimum of $5. Taxes may be added at checkout depending on the buyer’s location. The site tracks reigns and achievements on user profiles and includes a line of succession, a hall of fame, and records such as longest reign and most crowns taken. Users can also earn listed achievements for milestones related to holding or taking the crown. A typical use involves checking the current price, completing a purchase, and submitting details for display on the throne. The service states that payments are final and provide visibility rather than prizes or payouts.