Zipic is a desktop image compression application available for macOS and Windows, with the Windows version currently in beta. Its primary function is to reduce the file size of images while preserving visual quality, supporting a wide range of formats including JPEG, PNG, WebP, HEIC, AVIF, JPEG XL, TIFF, GIF, PDF, SVG, and APNG. On macOS, it also handles ICNS files, and on Windows it supports ICO files. The application processes images entirely on the user’s device, meaning no image data is uploaded to external servers. Key features include batch compression and format conversion, allowing users to process single files or large groups simultaneously. The compression engine offers near-lossless results and a high compression ratio; for example, an image can be reduced from 403 KB to 108 KB while maintaining the original resolution. Users can create custom presets for different compression scenarios and quality levels, and switch between them with one click. Ready-to-use defaults are provided for common tasks. The app also includes advanced controls such as metadata preservation, custom notifications, and quick actions. Smart automation features include clipboard auto-compress and folder monitoring with custom rules. Typical workflows involve dragging and dropping images into the application, using hotkeys, accessing the menu bar, or setting up folder monitoring for automatic processing. For professional use, a command-line interface (CLI) is available, which can be driven by AI agents or integrated into automated pipelines. The app is designed to be lightweight and adapts to the system’s theme preferences. System requirements are not explicitly listed on the website, but the app runs natively on macOS and Windows. Zipic offers a tiered pricing model: a free tier provides a 7-day full Pro trial followed by 25 daily compressions with basic features. Pro plans unlock unlimited compressions for either 2 or 10 devices, with a one-time payment and lifetime updates. An affiliate program is also available, offering 25 to 40 percent commission on referred sales.