PlayBrandy is a web based platform for creating and running branded multiplayer games for live audiences. It connects participants’ phones to a shared display, such as a stadium screen, retail video wall, or television. Organizers create a branded game, open it in a TV browser, and invite participants to join by scanning a QR code, without requiring them to install an app. The platform offers prebuilt game formats for activities such as team competitions, phone shaking, racing, food stacking, product reveals, and penalty shootouts. Campaign settings can include game rules, difficulty, voucher limits, branding, and custom domains. Games can use phone motion sensors and touch controls, and results or audience progress can be shown on shared screens. The platform also supports distributing barcodes, digital coupons, and Apple Wallet passes, with point of sale attribution, as well as shared campaign management, brand asset libraries, permissions, and approval workflows. Typical uses include stadium and arena activations, retail and dining promotions, and exhibition displays. Depending on the venue setup, shared content can be delivered through HDMI, SDI, or NDI video connections. The website specifies use of a TV browser, including Fire TV Stick 2K or better, and audience members’ mobile phone browsers. PlayBrandy states that its privacy approach adheres to GDPR, CCPA, and COPPA requirements, and that camera based AI features run on-device using WebAssembly without saving or transmitting biometric video data.