The Captains Playbook is a consulting and software platform that helps startups and established businesses document and implement standard operating procedures (SOPs) across four operational categories: normal operations, abnormal situations, emergencies, and situations where no existing procedure applies. The platform uses a structured methodology called D.O.D.A.R. (Diagnose, Options, Decide, Act and Assign, Review) to handle unanticipated events. The service is designed to align everyday work with a company’s existing strategy, mission, and vision by capturing how operations actually run, then translating that into approved, documented procedures. Key features include the creation of a Company Operations Hub that houses all SOPs with employee access, an AI SOP Captain for answering procedure-related questions, onboarding support, and six-monthly training and updates. The methodology covers four procedure types: Normal (routine tasks with checklists and named owners), Abnormal (agreed first actions, owners, and escalation routes for foreseeable disruptions), Emergency (approved first actions and a designated person in charge for serious incidents), and D.O.D.A.R. (a decision framework for novel situations). The platform also includes SOP Governance, Business DNA documentation, Mission Alignment, and Continuous Improvement processes. Typical use cases involve a consultant working with the people who perform the work to document current operations, using the business’s own expertise, policies, and standards. The client sets the strategy and retains operational decisions, while the platform delivers the finalized SOPs in a digital hub. The service is applicable to both startups and established businesses that experience symptoms such as inconsistent work methods across teams, unclear ownership of tasks, quality variation, and firefighting during abnormal events. Technical requirements are not specified, but the platform is web-based and includes an AI assistant for employee access.